At the heart of the tradition is the Moroccan Argan oil.

This precious oil is extracted from fruit of the argan tree (Argania spinosa), an endemic tree that grows only in the southwestern part of Morocco.

Argan oil, known as the gold of desert , this oil is a natural outcome of the fruit of the argan tree. It’s a rare and precious oil. The agran tree provides only a few kilos of fruit per year from which the oil is made with incredible cosmetics and dietary virtues. South West Morocco is the only producing area in the world. The argan tree extends mainly in the Essaouira region of Tiznit, through Taroudant and Agadir.

This unique forest, the last bulwark against the advancing desert, has been classified in 1999 by UNESCO as World Biosphere Reserve. The Berber women are passed down from generation to generation the secret of beauty and knowledge. Today, they are grouped in cooperatives exclusively for women make their Argan oil.